I think that would be Wonderware’s marketing and customer service devolving, not evolving.
Subscription based anything is pretty much ruining all goods and services right now.
In most cases you shouldn’t consider the cost of the subscription, consider the cost of the subscription over the lifetime of the product/service. I’ve never seen it be anything less than double the cost of buying flat out.
I am only 25 and I have painfully observed the growing short sighted-ness of companies. Why spend $5,000 for a 10 year product when you can spend $1,000 a year? Maybe Common Core math is making multiplication too confusing, but the costs never add up for subscriptions.
And even worse, as mentioned by others’ here, subscriptions tend to make it so you lose control of the thing you paid for.